Sweden is the only country in the EU where snus, a tobacco pouch placed between the upper lip and the gums, is permitted for sale. At the same time, it has the lowest smoking rate in the EU, nearing 5%.
Our new league table of nanny state regulation shows that punitive taxation and excessive regulation of safer nicotine alternatives has increased across the EU. Finland and Hungary have the most excessive regulations for safer nicotine products, whereas Sweden and the UK have the most liberalized markets.