The economics literature shows that advertising can increase the sale of individual brands but, in mature markets, does not increase aggregate sales of the type of product being
advertised.
Germany has taken the top spot as the freest country in Europe once again, with the least amount of nannying regulations like banning, taxing, and regulating food & soft drinks, alcohol, tobacco, and e-cigarettes.
This briefing outlines a number of simple measures that could be taken to improve regulation to encourage the use of reduced-risk nicotine products among smokers.
The European Commission is asking for feedback on its Tobacco Products Directive (TPD). The call for evidence closes on 17 June 2022 and is intended to ‘assess to what extent the framework has fulfilled its goals and whether it is able to support a “Tobacco-Free Generation” by 2040’. A new TPD is likely to be proposed and brought into law in the next few years.