Effective regulation should serve as a catalyst – not a constraint – for innovation and long-term competitiveness. In digital markets, where business models evolve rapidly, fixed regulatory benchmarks – such as market share or price levels – can unintentionally stifle the dynamism that drives progress. The European Union’s (EU’s) Digital Markets Act (DMA), though ambitious in its objective of curbing the dominance of Big Tech gatekeepers, risks locking digital markets into rigid structures by imposing one-size-fits-all obligations that are ill-suited to the iterative and experimental nature of innovation.