Smoking or vaping: the revolution in tobacco and nicotine consumption
Frédéric Sautet, March 2015
Long denigrated and accused of every imaginable evil, the tobacco market is undergoing a renaissance with innovations that can change consumers’ habits — and health. Electronic cigarettes — or “e‐cigs” — first appeared in 2007 and have seen growing success in France and worldwide. Together with other substitutes, such as heatable tobacco products, they now offer credible alternatives to tobacco.
Browse our archivesView All Publications