Google Shopping: the arguments revisited
9 November 2016
The arguments on which the various competition cases against Google are being fought involve core features of economic interaction in multi-sided digital markets. As such, the final outcome will have a long-standing impact on platform innovation in the EU.
As platforms seek to integrate an increasing amount of services within their ecosystems, there may be a degree of consolidation within digital markets. However, competition is likely to remain fierce as platforms vie to attract users on each side of their multi-sided markets, and as incumbent players see their large market shares challenged by new entrants, whether startups or established platforms from other areas of business.
EPICENTER publications and contributions from our member think tanks are designed to promote the discussion of economic issues and the role of markets in solving economic and social problems. As with all EPICENTER publications, the views expressed here are those of the author and not EPICENTER or its member think tanks (which have no corporate view).